Privacy Policy

Last Updated: January 2025

This Privacy Policy explains how SEOLumina ("we," "our," "us") collects, uses, stores, and protects information when you access or use the SEOLumina platform ("Service").

By using SEOLumina, you consent to the practices described in this Policy. This Privacy Policy should be read together with our Terms of Use.

1. Information We Collect

We collect several types of information to operate and improve SEOLumina.

1.1. Account Information

When you create an account, we collect:

  • Email address
  • Encrypted password (hashed using industry-standard encryption)
  • Basic profile preferences (if any)

We do not access your TPT login, password, or private TPT data.

1.2. Usage Data

We automatically collect technical data related to your use of the Service, such as:

  • IP address
  • Browser type and version
  • Device and OS details
  • Pages visited, actions taken, timestamps
  • Session identifiers
  • Error logs for debugging and security

This data helps us maintain platform stability and security.

1.3. Data You Provide to the Platform

You may choose to provide additional data through:

  • store URLs
  • product URLs
  • custom entries or notes

Uploaded files are stored securely in our server environment and may be removed if they violate guidelines.

1.4. Publicly Available TPT Data

To generate analytics, SEOLumina collects and processes public information from Teachers Pay Teachers, including:

  • store descriptions
  • product titles and descriptions
  • pricing
  • ratings and reviews
  • keyword usage
  • visible metadata
  • public store statistics

We do not scrape or access private, hidden, restricted, or paywalled content.

Your use of third-party data must comply with TPT's own policies.

1.5. Analytics & Keyword Data

The Service collects and stores:

  • extracted keywords
  • difficulty and opportunity scores
  • seasonal keyword classifications
  • product-level keyword insights
  • daily store snapshots
  • metadata used for charting and performance history

This information is used to provide accurate analytics to you and improve model quality.

1.6. Payment Information (if applicable)

If you purchase a subscription, billing is handled securely through a third-party payment processor.

We do not store or process full credit card information on our servers.

2. How We Use Your Information

We use the collected information to:

2.1. Provide the Service

  • generate analytics
  • respond to your requests
  • maintain login sessions
  • display store snapshots and keyword insights

2.2. Improve Platform Performance

  • optimize keyword scoring models
  • detect issues
  • enhance crawling safety and accuracy
  • improve search and recommendation quality

2.3. Ensure Security

  • detect suspicious activity
  • prevent misuse and abuse
  • enforce limits and maintain uptime

2.4. Communicate With You

  • notify you about updates
  • send important service announcements
  • deliver platform changes

We do not send spam or unrelated marketing emails.

3. Data Sharing & Third-Party Providers

We do not sell, rent, or share your personal information with third parties for marketing purposes.

We may disclose information only if required by law, such as responding to a legal request or protecting platform security.

4. Data Retention

4.1. Active Accounts

We keep your information as long as your account remains active.

4.2. Inactivity Cleanup

Due to storage and performance optimization, certain data — including store snapshots, analytics, and keyword extractions — may be automatically deleted after 31 days of inactivity, per our backend logic.

4.3. Account Deletion

You may request deletion of:

  • your SEOLumina account
  • your crawl/snapshot data
  • uploaded files

Deleted data cannot be recovered.

5. Cookies

We use cookies to:

  • maintain your session when logged in
  • ensure secure authentication
  • protect against CSRF and other attacks

We do not use advertising cookies or third-party tracking cookies.

6. Security

We take reasonable technical and organizational precautions to protect your data, including:

  • encrypted passwords (never stored in plain text)
  • controlled database access
  • session security
  • rate limiting
  • secure file storage
  • regular system monitoring

No system can guarantee perfect security, but we make every effort to safeguard your information.

7. Children's Privacy

SEOLumina is not intended for use by children under 13.

We do not knowingly collect personal information from children.

8. Your Rights

You may:

  • access your personal information
  • request corrections
  • request deletion of your account
  • request deletion of specific data
  • stop using the Service at any time

9. Changes to This Policy

We may update this Privacy Policy periodically.

If changes are significant, we will notify users through the platform or email.

Your continued use of SEOLumina after a change signifies acceptance of the updated Policy.